Sydney-based with over 22 years experience working in management and creative roles within national media organisations and advertising agencies.
Highly passionate in the designing digital solutions that deliver engaging and intuitive, customer-centric experiences while meeting their commercial objectives.
As Managing Partner of a digital agency my experience is broad and responsibilities include the end-to-end process of projects from concept to design and delivery. Our projects are typically managed using an agile process.
I work productively and efficiently with project stake holders and have experience of managing large creative departments.
Skills include but not limited to: Agile project management, HTML & CSS, Sketch, InVision, Zeplin and Adobe Creative Suite (including Illustrator, Photoshop, Experience Design and Dreamweaver).
Digital Ground :: Managing Partner & Product Lead – October 2012-Present
Digital Ground is a UX-first digital agency based in North Sydney.
Our core areas of expertise include: Mobile & web design and development, user experience design, digital marketing strategies and and taking product to market.
We service clients such as: News Corp Australia, Woolworths, Fisher & Paykel, Nespresso, CommBank and Fairfax Media.
My responsibilties within the business is to engage clients, manage projects and drive the creative and development processes.
News Corp Australia Creative Director, Network Editorial – August 2010-October 2012
Led the creative team within the internal innovation lab (MICE) working with the companies best UX leads and developers to deliver News Corps’ first generation newspaper and magazine apps.
Art Director, The Sunday Telegraph – May 2004-August 2010
Led the creative team of Australia’s largest selling newspaper for over six years, during which time all the major sections of the paper were redesigned. Responsibilities include managing a department of 12.
Express Newspaper Group Designer, News – 1995-2003
Designer for News and Features art teams. Deputy Production Manager responsible for sending final pages to print sites.
Woolworths Fresh app Led the design and development of the interactive experience for Woolworths Fresh magazine to be consumed on iPad and Android tablets.
Our solution included several innovative concepts such as ‘Add Ingredients to Cart’ enabling users to shop directly from recipes to the online store.
Custom-designed the interactive ‘recipes index’ assisting users in filtering their preferred recipes.
Commonwealth Bank microsite Creative Direction through out a digital campaign to capture leads through the micro-site What Kind of Entrepreneur Are You? – a psychometric test to help business owners determine their entrepreneurial strengths.
Fisher & Paykel interactive ads Interactive advertising for digital magazine placement. Re-purposing their current advertising campaign for placement with touch screens using HTML5 animations.
PowerLiving Yoga websites Complete overhall for Australia’s largest yoga studio – including UX, design and development. Currently designing their online membership experience.
Alan Oakley, Director of Network Editorial, News Corp Australia
T: 02 9288 3000
Elise McSweeny – Managing Director, PowerLiving Yoga
T: 02 9977 5001
Training: UX, General Assemby. 2015
Digital Marketing, ADMA. 2015.
Graduated: Art & Design, Barnet College. UK. 1993-1995
Education: St Christopers, Letchworth. UK.
British & Australian